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Nice’n Easy Gets a Makeover

After 60 years, Clairol finds a new breakthrough formulation for the brand.

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12.15.17

Billed as one of the biggest innovations in the permanent hair color category in over 60 years, Clairol is breaking down the barriers that tend to keep women from coloring at home by remaking their iconic coloring product, Nice’n Easy.

This new product features a groundbreaking Allergy Gentle formula that delivers damage-blocking technology featuring a fresh lily scent and a drip-free crème formula. It’s launching in 47 shades this month.

The product features a breakthrough formula featuring ME+, replacing the traditional ingredients found in almost every permanent color (PPD and PTD).

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