Also set for launch at Cosmetagora is Fortify – the fourth and final part of Naturex’s Beautyfood collection of natural skin care solutions made with ingredients derived from plants found in the food chain. The new range comprises five nutrient-rich ingredients inspired by food and beverage products: ginseng, oat, bamboo, nettle and ginger. All are renowned for their ability to deliver regeneration and stimulation benefits.
The Fortify collection’s ingredients are produced and supplied in accordance with Naturex’s market-leading standards of traceability and transparency. Fortify Ginseng, for example, is grown on small and medium sized farms in northeast China using sustainable agricultural practices that place a high priority on preserving the land and the environment.
Working in collaboration with Naturex, ginseng farmers in the region implement an on-going program of environmental stewardship, under which biodiversity is encouraged, weeding is conducted manually to minimize pesticide use, and trees are planted to offset carbon emissions, according to the company.
In regards to the blue light study, in a comet assay, researchers discovered that human keratinocytes incubated with Eliorelys demonstrated a significant decrease in DNA damage (up to 75%) compared with cells that had not been treated. The results indicate that Eliorelys exerted a protective effect against blue light-induced DNA lesions. The full findings are to be unveiled by Naturex at the Cosmetagora trade show in Paris.
It has long been accepted that exposure to UV radiation contributes to skin damage, premature ageing and carcinogenesis. However, until recently, artificial blue light was not thought to have the same harmful effects. But recently published studies, confirmed by Naturex’s own internal testing, have concluded that blue light can in fact lead to damage in cultured human keratinocytes and live skin, causing levels of skin ageing similar to that triggered by UVA radiation. On average, people spend five hours a day in front of a screen, and 90% of 20-65 years olds use electronic devices every day. This means there is a risk that blue light pollution could cause skin damage on a widespread scale.
Eliorelys is extracted from cherry tree flowers using an exclusive, patented process based on Natural Deep Eutectic Solvent (NaDES) technology. In topical skin care applications, it offers a superior phytochemical profile that delivers protection against both UV and blue ray-induced cell damage.