01.02.18
DenTek has kicked off the 30-Day Family Floss Challenge to help parents and children create new, healthy oral hygiene habits and make flossing part of their oral health care routine. The dental care company has enlisted YouTube's family, the Eh Bees, to help spread the word.
According to a recent survey conducted by DenTek and Propeller Insights, only one-third of consumers said they floss their teeth on a daily basis, while eight out of ten (83 percent) consumers who don't floss every day said their longest streak lasted just 15 days – barely more than two weeks.
To kick off the challenge, the Eh Bee Family shared a custom rap video on their YouTube channel called "Floss Like a Boss" teaching parents about the importance of flossing, while inviting viewers to join the DenTek 30-Day Family Floss Challenge.
"We always want our viewers to smile while watching our videos," said Andres B., also known as Papa Bee. "Flossing is such an important part of oral hygiene, and it doesn't have to be boring. Through this partnership with DenTek, we want to show how parents and kids can make flossing an exciting part of each day, and even have fun while doing it!"
To enter the contest, visit DenTekChallenge.com and download the 30-day flossing calendar to keep track of each day that you floss throughout the challenge. Then, take a family photo and share the image across Instagram, Twitter or Facebook tagging @Dentek and using #FamilyFlossChallenge for a chance to win exciting prizes, including movie tickets and gift cards, with one redeemable for $2,500.
DenTek is part of Prestige Brands.
According to a recent survey conducted by DenTek and Propeller Insights, only one-third of consumers said they floss their teeth on a daily basis, while eight out of ten (83 percent) consumers who don't floss every day said their longest streak lasted just 15 days – barely more than two weeks.
To kick off the challenge, the Eh Bee Family shared a custom rap video on their YouTube channel called "Floss Like a Boss" teaching parents about the importance of flossing, while inviting viewers to join the DenTek 30-Day Family Floss Challenge.
"We always want our viewers to smile while watching our videos," said Andres B., also known as Papa Bee. "Flossing is such an important part of oral hygiene, and it doesn't have to be boring. Through this partnership with DenTek, we want to show how parents and kids can make flossing an exciting part of each day, and even have fun while doing it!"
To enter the contest, visit DenTekChallenge.com and download the 30-day flossing calendar to keep track of each day that you floss throughout the challenge. Then, take a family photo and share the image across Instagram, Twitter or Facebook tagging @Dentek and using #FamilyFlossChallenge for a chance to win exciting prizes, including movie tickets and gift cards, with one redeemable for $2,500.
DenTek is part of Prestige Brands.
