01.03.18
L’Oréal Professionnel has tapped British fashion icon Alexa Chung as its new international spokesperson. A fashion designer, TV presenter, model, creative consultant and writer, Chung is one of the most recognizable style icons of her generation. She will embody several key L’Oréal Professionnel launches including Color Me French, the brand’s Parisian-Inspired hair color collection, according to the global beauty giant.
“Alexa Chung truly embodies L’Oréal Professionnel’s core values. She is a trendsetter, is passionate about fashion, and believes in the added value of professional hair artistry. Her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, and free,” said Marion Brunet, International General Manager, L’Oréal Professionnel. With 2.8 million followers on Instagram, Chung also has an unsurpassed list of credits. Her accolades include the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards. As well as collaborating with Vogue UK on its “Future of Fashion” video series, which won two Webby awards, Chung currently serves as an ambassador to the British Fashion Council. Chung has used her visibility on the international fashion scene to write a best-selling book, titled ‘It.’ She also co-founded Villoid, an award-winning app where users can create their own online style community.
L’Oréal Professionnel partnered with Chung and was backstage for the launch of her first clothing label, ALEXACHUNG, in London last May. This collaboration continued later in the year for the fall edition during Paris Fashion Week 2017.
“Alexa Chung truly embodies L’Oréal Professionnel’s core values. She is a trendsetter, is passionate about fashion, and believes in the added value of professional hair artistry. Her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, and free,” said Marion Brunet, International General Manager, L’Oréal Professionnel. With 2.8 million followers on Instagram, Chung also has an unsurpassed list of credits. Her accolades include the Editor’s Choice at the Elle Style Awards, Glamour Magazine’s Woman of the Year and the British Fashion Icon prize at the British Fashion Awards. As well as collaborating with Vogue UK on its “Future of Fashion” video series, which won two Webby awards, Chung currently serves as an ambassador to the British Fashion Council. Chung has used her visibility on the international fashion scene to write a best-selling book, titled ‘It.’ She also co-founded Villoid, an award-winning app where users can create their own online style community.
L’Oréal Professionnel partnered with Chung and was backstage for the launch of her first clothing label, ALEXACHUNG, in London last May. This collaboration continued later in the year for the fall edition during Paris Fashion Week 2017.