With an ever-changing marketplace, growing number of advertising channels, and continuously evolving consumer needs, it is becoming more difficult to catch up. That is why this year’s Summit theme is “One Step Ahead,” said the Chicago-based firm.
“As competition in the marketplace continues to grow, it is more important than ever that companies are doing what they can to stay one step ahead in order to meet the needs of today’s increasingly discerning consumer,” said IRI chief marketing officer John McIndoe. “The 2018 Summit is a must-attend for those wanting insights that propel their brands and businesses to remain ahead of the curve.”
The conference speakers include:
·Andrew Appel — President and CEO, IRI
·Stuart Aitken — Group Vice President, Kroger, and CEO, 84.51°
·Jeremy Gutsche — Author and CEO, Trend Hunter
·F. Paul Hetterich — Executive Vice President and President, Constellation Brands Beer Division
·Eric Reynolds — Chief Marketing Officer, Clorox
·Jennifer Saenz — Chief Marketing Officer, Frito-Lay North America
·Stan Sthanunathan — Executive Vice President, Consumer and Market Insights, Unilever
· Kevin Turner — Vice Chairman and Senior Advisor, Albertsons
Speakers and session will explore topics such as leveraging comprehensive data assets for consumer-centric marketing;the latest opportunities in e-commerce;21st century media planning, activation and campaign measurement strategies; how to use essential new approaches to retailer/manufacturer collaboration; and using predictive analytics and artificial intelligence to stay ahead, among others.
The three-day conference includes training sessions, hands-on demonstrations and countless networking opportunities. Each attendee will leave with the insights they need to transform their marketing strategy and power growth within their business.
Here is Happi's write-up from the 2017 Growth Summit, which was held in Nashville, TN.
To learn more about the 2018 IRI Growth Summit and register visit: https://www.iriworldwide.com/en-US/Growth/Home