FHI Heat, and all subsidiary beauty brands including Stylus, Neo Bond, Hair Veil and Daily Beauty, joins the growing beauty portfolio of Luxury Brands LLC. This brand acquisition allows for the extension of FHI Heat's global brand marketing initiatives, the expansion of both their wholesale and direct to consumer retail distribution channels, and the investment into new product research and development, according to the company.
"Luxury Brands LLC is growing rapidly, and we are particularly excited to expand our business to hair care with FHI Heat's amazing range of styling tools and products. This acquisition allows us to realize our vision of becoming the premiere brand of choice for beauty enthusiasts worldwide. FHI Heat's success would not be possible without the dedication of our highly committed team members and our loyal customer base, and both will continue to play critical roles in the global expansion of this sensational beauty brand, said Dodo.