Mousse Partners, a single-family office with deep experience investing in the consumer and beauty sectors, will provide invaluable support for Beautycounter's next phase of growth. The investment will accelerate the company's strategic initiatives, including the development of a more robust omni-channel business, and provide capital for investments in technology as well as digital and brand marketing, according to the company.
Beautycounter, based in Santa Monica, CA, was launched in 2013 by Founder and CEO Gregg Renfrew.
"We believe consumers have the right to safe products without sacrificing quality or performance. Mousse Partner's investment will aid us in our mission to deliver consumers better products they can trust," said Renfrew, founder and CEO of Beautycounter. "We are excited to work with Mousse and benefit from their deep strategic, operational and sector expertise. They will be instrumental in helping us accelerate our growth as the leader in not only the safe beauty space, but the beauty industry as a whole."
Parker Hayden, managing director and Head of U.S. Private Equity at Mousse Partners said, "We are thrilled to partner with Beautycounter and its talented management team to support their efforts to lead the safe ingredient movement within the beauty industry. Gregg is not only an inspirational founder who unites the community around the shared goal of using safe and effective products, but also a visionary. We believe that the trend she started with Beautycounter will eventually become the norm for all beauty products."
"Gregg and her team are not only creating outstanding products, but they are building a movement that we believe can change the beauty industry and consumers' lives for the better," said Mike Stone, Partner at TPG and CIO of The Rise Fund. "We're excited to continue partnering with Beautycounter as they pursue their next stage of growth."
Hayden has joined Beautycounter's board of directors.