01.05.18
Specialty pharmaceutical company Crown Laboratories, Inc. has acquired Vita Liberata, an Ireland-based company with advanced organic formulations, specializing in sunless tanning and skin care products.
Founded in 2003 by Alyson Hogg, Vita Liberata was the first completely non-toxic tanning brand, with a collection of odorless products free from parabens, perfume and alcohol. Vita Liberata products employ the company’s proprietary Advoganic Technology, which combines cutting edge skin chemistry with highly potent organic botanicals. The technology fully releases the premium ingredients’ potential, enabling skincare benefits that are superior to those found in formulas using traditional cosmetic chemicals.
Hogg will stay on as president of consumer brands for Crown Laboratories.
Vita Liberata’s award-winning collection is sold in premium retailers across the US and Europe, as well as in more than 26 countries worldwide.
Founded in 2003 by Alyson Hogg, Vita Liberata was the first completely non-toxic tanning brand, with a collection of odorless products free from parabens, perfume and alcohol. Vita Liberata products employ the company’s proprietary Advoganic Technology, which combines cutting edge skin chemistry with highly potent organic botanicals. The technology fully releases the premium ingredients’ potential, enabling skincare benefits that are superior to those found in formulas using traditional cosmetic chemicals.
Hogg will stay on as president of consumer brands for Crown Laboratories.
Vita Liberata’s award-winning collection is sold in premium retailers across the US and Europe, as well as in more than 26 countries worldwide.