01.09.18
Amorepacific Group has completed its new headquarters in Seoul.
The new headquarters is designed based on the concept of white porcelain that symbolizes Korean beauty. Located in Yongsan, Seoul, the building was designed by world-renowned British architect David Chipperfield, who was inspired by the white porcelain moon jar.
The new headquarters spans seven basement floors and 22 floors above ground level that provides a workplace for 7,000 people. Approximately 3,500 employees of Amorepacific Group companies including Amorepacific, Etude House, innisfree, eSpoir, Amos Professional, and Aestura recently moved into the new headquarters, said the company.
“We will continue our beautiful voyage in this new building that carries our noble vision for becoming a Great Brand Company,” Suh Kyung-bae, Chairman and CEO of Amorepacific Group. Furthermore, he declared ‘Act Now’ as the management policy for the new year and said, “We need to develop innovative products that will surprise the world, create a customer experience that will make customers happy, and lead the digital era with our solid digital infrastructure and capability.” He added, “To this end, everyone needs to act immediately, even for the smallest of things.”
The new headquarters is designed based on the concept of white porcelain that symbolizes Korean beauty. Located in Yongsan, Seoul, the building was designed by world-renowned British architect David Chipperfield, who was inspired by the white porcelain moon jar.
The new headquarters spans seven basement floors and 22 floors above ground level that provides a workplace for 7,000 people. Approximately 3,500 employees of Amorepacific Group companies including Amorepacific, Etude House, innisfree, eSpoir, Amos Professional, and Aestura recently moved into the new headquarters, said the company.
“We will continue our beautiful voyage in this new building that carries our noble vision for becoming a Great Brand Company,” Suh Kyung-bae, Chairman and CEO of Amorepacific Group. Furthermore, he declared ‘Act Now’ as the management policy for the new year and said, “We need to develop innovative products that will surprise the world, create a customer experience that will make customers happy, and lead the digital era with our solid digital infrastructure and capability.” He added, “To this end, everyone needs to act immediately, even for the smallest of things.”
