“The cosmetics sector is currently experiencing major change. More and more consumers are looking for products that fit in with an authentic, back-to-nature lifestyle," said Marine Belthé, BASF Personal Care Europe. "Our 'be authentic' concept gives manufacturers of cosmetics and personal care products ideas on how to create rich, nature-inspired, all-in-one formulations for beauty products on the go."
BASF describes its Mediterranean Influences as glamorous formulations that care and protect. These nutricosmetic formulations are said to comprise rich, glamorous textures while providing both hydration and optimal sun protection for care-free summer times. The Gentle Olive Scrub, for example, prepares skin prior to sun exposure, while the Dry Sensation Protecting Oil SPF and the Lite Sun Matrix Fluid SPF 50+ protect skin against UV radiation. Meanwhile, the rich Gormet Body Balm nourishes the skin after sunbathing.
For consumers on the go (and who isn't these days?), the Experimental Nomad fits their lifestyle.