Driven by this desire to revolutionize society's take on grooming as part of modern masculinity, House 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity, according to Beckham, who reportedly played an active role in every element of developing his brand, from testing in the L'Oréal Luxe labs to picking product names, fragrances and logo designs.
Merging David Beckham's legacy of new looks with British barbershop culture and applying the technical expertise of L'Oréal Luxe labs, the HOUSE 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand. The range includes diverse solutions for all hair and skin types. There are 21 SKUs in line including Seriously Groomed Beard & Hair Balm, Smooth Back Shaping Pomade, Greater Look Face Moisturizer and Bold Statement Tattoo Body Moisturizer SPF30.
House 99's Instagram handle is @house99.