Clift Salyer has joined Belle Aire Creations as SVP-fragrance development & marketing. In this position, he will direct and manage the strategic approach to fragrance development and marketing capabilities for the company. He will motivate, lead and develop the fragrance and marketing teams by sharing business insights, identifying needs, gaps and opportunities to secure the company's corporate goal of long term success in increasing market share, according to Belle Aire Creations.
Salyer has 20 years of development and management expertise in the retail and fragrance industry.
Belle Aire Creations President and CEO Don Conover said, “Clift’s vast experience in retail and business development, along with people skills, enthusiasm, fragrance knowledge and marketing strategies are key assets to ensuring our future success.”