“Mark Badgley and James Mischka are iconic designers with a distinct style,” said Brian Robinson, TPR president. “The sophisticated aesthetic of their brand caters to a younger, more modern couture customer. We are looking forward to creating award-winning fragrances and color cosmetics for the Badgley Mischka brand.”
“The beauty category is a natural extension of our design philosophy,” noted Mischka in a press statement. "Our style embodies the glamorous Hollywood of the Forties. Part of that glamour is in the getting ready process. We are creating a lifestyle and through fragrance and cosmetics we will be able to offer a more intimate way of bringing women the Badgley Mischka experience.”
“Brian Robinson and his team have proven expertise in terms of understanding how to develop and grow a beauty brand globally within the context of a worldwide license,” said Mark Badgley. “This is an exciting opportunity for us to broaden our vision and we are confident that TPR will successfully collaborate with us to grow our fragrance and color franchise to the proper scale.”
TPR also owns Cargo Cosmetics, Zirh, ybf and Mally Beauty.
The first fragrance of this collaboration will launch Spring 2018 in three sizes. TPR Holdings plans to unveil the Badgley Mischka color line in Summer 2018.
Mark Badgley and James Mischka launched Badgley Mischka in 1988. The brand is sold in the most prestigious stores in the world, including Bergdorf Goodman, Neiman Marcus, Nordstrom and Saks Fifth Avenue, in addition to the Badgley Mischka flagship boutique in Beverly Hills.