The brand includes four collections—Confident and Charming, Good and Grounded, Vibrant and Playful and Cool and Collected. Each offers perfume, body sprays and rollerballs. Prices top out at $25.
“Beauty at Target is all about the joy of discovering products that work best for you, and we want to ensure this philosophy rings true in fragrances,” said Christina Hennington, senior vice president of Beauty and Essentials at Target. “That’s why we are reinvigorating our fragrance collection by introducing Good Chemistry, an exclusive brand that is all about inspiring our guests to find unique scents that they love.”
Also launching on Jan. 21 are eight new fragrances from Pacifica.