“Our customers are seeking effective, high-performing alternatives to traditional personal care products, and toothpaste is no exception,” said co-founder Jaime Schmidt. “With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”
According to co-founder and CEO Michael Cammarata,, “Schmidt’s is pushing the category forward with products that prioritize significant technological and biological advancements in natural, using high quality plant and mineral-derived ingredients. ‘Natural’ no longer has to be seen as reductive or overly simple—this is the next level of natural.”
Schmidt's was recently acquired by Unilever.
Schmidt’s Naturals Tooth + Mouth Pastes are available now at SchmidtsNaturals.com for $5.99 and in select retailers.