01.22.18
Schmidt’s Naturals has launched new Tooth + Mouth Pastes powered by ingredients such as superfood extracts, vitamins, and magnolia bark extract. The four flavors—Activated Charcoal, Wondermint, Vanilla Chai, and Coconut + Lime—also include organic aloe leaf juice, tea tree, and CoQ10, and are free from SLS, PEG, artificial sweeteners, flavors and dyes, according to the brand.
“Our customers are seeking effective, high-performing alternatives to traditional personal care products, and toothpaste is no exception,” said co-founder Jaime Schmidt. “With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”
According to co-founder and CEO Michael Cammarata,, “Schmidt’s is pushing the category forward with products that prioritize significant technological and biological advancements in natural, using high quality plant and mineral-derived ingredients. ‘Natural’ no longer has to be seen as reductive or overly simple—this is the next level of natural.”
Schmidt's was recently acquired by Unilever.
Schmidt’s Naturals Tooth + Mouth Pastes are available now at SchmidtsNaturals.com for $5.99 and in select retailers.
“Our customers are seeking effective, high-performing alternatives to traditional personal care products, and toothpaste is no exception,” said co-founder Jaime Schmidt. “With their preferences in mind, we focused on providing all the essential functions of a toothpaste, but taking it a step farther with supercharged vitamin and superfood ingredients to encourage overall mouth health. We’re innovating formulas that go beyond your teeth.”
According to co-founder and CEO Michael Cammarata,, “Schmidt’s is pushing the category forward with products that prioritize significant technological and biological advancements in natural, using high quality plant and mineral-derived ingredients. ‘Natural’ no longer has to be seen as reductive or overly simple—this is the next level of natural.”
Schmidt's was recently acquired by Unilever.
Schmidt’s Naturals Tooth + Mouth Pastes are available now at SchmidtsNaturals.com for $5.99 and in select retailers.
