As a prescription-based haircare brand, Redken is always looking a solution for every hair type. Now, dry, coarse hair types can rejoice with the launch of Redken
’s new All Soft Mega superfood-infused hair care system, which was specifically designed to soften, nourish and replenish severely dry hair. Infused with a nourishing superfood mix of sacha inchi extract, aloe vera gel, cactus extract, and Redken’s exclusive ROOT-CORE-TIP (RCT) Protein Complex to treat hair from the root to the core to the tip. Dry, coarse and unmanageable hair can now be soft, smooth and full of shine.
The new All Soft Mega range includes a Shampoo, Conditioner, Mega Mega Mask, Hydramelt Leave-In Conditioner and, a first for the brand: a Recovery Tissue Mask Cap, designed to be used weekly for just ten minutes in the shower. Inspired by Korean Beauty and its trending hydrating facial masks, the mask delivers intense moisture to severely dry, coarse hair to increase hydration and manageability, according to Redken.