Beauty, personal care and OTC/wellness brands that want to be on the shelves at Dollar General stores will have their chance in April to impress the fast-growing Goodlettsville,TN-based retailer.

The firm—which is listed No. 128 on the Fortune 500 list and posted $22 billion in FY 2016 sales—is encouraging new suppliers and those who have not sold products to the company within the past 18 months to apply to attend its inaugural Innovation and Supplier Diversity Summit in April 2018. The event aims to pair potential new vendors with respective Dollar General buyers and category managers.

“As part of Dollar General’s continual commitment to provide quality products at everyday low prices to our diverse consumer base, we are thrilled to announce our first Innovation and Supplier Diversity Summit scheduled for this spring,” said Jason Reiser, Dollar General’s executive vice president and chief merchandising officer. “Having the right products to best meet our customers’ needs is a foundational cornerstone at Dollar General. As such, we look forward to meeting with potential new vendors, learning about relevant products for our customers and expanding the number of unique and specialized offerings available in our stores.”

To apply, interested suppliers, companies and manufacturers may submit their product information at www.rangeme.com/dollargeneral from today through end of day on Tuesday, Febr 20, 2018. Selected companies will be subject to a $500 participation fee and notified via email by Efficient Collaborative Retail Marketing (ECRM) of the time, date and location of their meeting with a member of the Dollar General merchandising team.