The new range covers everything a dry skin sufferer could need – from a non-foaming and milky face wash that works to nourish visibly dry skin, to an intensive balm for instant, on-the-spot relief that also helps repair dry skin long-term.
Moisturizers help seal skin's moisture, as well as activate PPARs to replenish skin lipids and improve the quality of skin's outermost layer, according to the Unilever brand.
Dove is supporting the launch with the Make peace with dry skin campaign, which includes building an Instagram community – @InOurOwnSkin – dedicated to changing the conversation around what it means to live with a skin condition, while creating a place of support and daily inspiration for all. The page will feature inspiring stories of people who are redefining what it means to live with a skin condition, sharing the confidence that they feel in their own skin.
Anyone with any type of skin condition can participate and share their story by visiting Dove.com/InMyOwnSkin and creating their own #InMyOwnSkin image.
Dove DermaSeries is now available at Target, CVS, mass food and drug retailers nationwide and Amazon.com.