Profusion Cosmetics is now at Target and Target.com. For the first time ever, Profusion will offer 20 colorful, high-performance, professional quality makeup palettes year-round at key Target locations beginning in early February.
 
“We see this as a platform to reach a vast audience of makeup enthusiasts of all ages, ethnicities and genders,” says Profusion Vice President Sharon Wang. “During the 2017 holiday season, we were on an endcap at Target and saw exceptional results. Now, we are excited to offer, for the first time, our multi-finish, highly pigmented palettes to Target guests all year round. We are confident that once people meet Profusion, and wear Profusion, they will love Profusion.”
  
The on-trend palette collection includes a range of wearable, easy-to-blend shades in an array of lasting finishes for eyes, lips, brows and face. From naturals and mattes to shimmers and metallics, Profusion offers something for everyone.  Each product incorporates professional makeup artist instructions on how to apply, so that consumers can easily achieve a Profusion look that brings out their individual beauty.
 
The launch at Target will be supported with a 360-degree marketing and public relations program including a digital influencer campaign and direct-to-consumer activations with experiential product demos. In March, the brand’s in-house makeup artist and creative director, Jackie Su, will be developing educational marketing guides on how to achieve three- and five-minute makeup looks for key Target doors to drive guest engagement and trial.