Thousands of consumer products debut every year, but the majority don't make it past their first year. And only a select few, 31 to be exact, are good enough to be named Product of the Year USA by a Kantar TNS consumer panel. Procter & Gamble dominated this year's list with five winners.  Product of the Year USA is billed as the world's largest consumer-voted award for product innovation.


A national study of 40,000 consumers conducted by Kantar TNS, a global leader in consumer research, determines the Product of the Year winners each year with the aim to help consumers best identify the top new consumer products. For over 30 years globally, and 10 years in the US, Product of the Year has guided consumers to the best products in their market by rewarding companies for quality and product innovation.


"Product of the year answers an essential question – 'How do I find great new products – with so many launches, so many claims, how do you find the best?' This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation," said Mike Nolan, CEO of Product of the Year. "Product of the Years' distinctive red seal of approval, continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage."


Each year, Product of the Year takes entries from new consumer products launched within the previous year that demon
strate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, car care, food and beverages, pet care, and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer study.


The 31 winners of the 2018 Product of the Year Award are:

• Air Care: Febreze One – Procter & Gamble
• Bakery: Duncan Hines Perfect Size for 1 - Pinnacle Foods
• Beauty: Schwarzkopf Gliss Ultimate Repair Anti-Damage Mask - Henkel
• Beer: Heineken Coolerpack - Heineken USA
• Better-For-You Snack: Aldi Elevation by Millville High Protein Bars – Aldi, Inc.
• Breakfast: Sandwich Bros. Breakfast Sandwiches - Sandwich Bros. of Wisconsin 
• Candy Bar: Oreo Chocolate Candy Bar - Mondelez International
• Car Care: Valvoline Easy Pour Bottle - Valvoline
• Convenience Meal: Imagine Super Soups - Hain Celestial
• Cooking: Copper Chef Deep Square Pan - Tristar Products, Inc.
• Dish Care: Cascade Platinum - Procter & Gamble
• Dishwasher Cleaner: Cascade Platinum Dishwasher Cleaner - Procter & Gamble
• Feminine Care: U by Kotex Fitness - Kimberly Clark
• First Aid: Curad SoothePlus - Medline Industries, Inc.
• Frozen Entrée: Cooked Perfect Fire Grilled Chicken - Home Market Foods
• Frozen Side: Green Giant Veggie Tots - B&G Foods
• Health & Wellness: Pure Protein Super Food - The Nature's Bounty Co.
• Home Cleaning: Purell Multi Surface Disinfectant - Gojo Industries Inc.
• Ice Cream: Skinny Cow High Protein Packed Low Fat Ice Cream - Nestle
• Laundry Booster: Purex Crystals Botanicals - Henkel
• Laundry Pacs: Tide Pods Plus Downy - Procter & Gamble
• Liquid Laundry: Gain Botanicals - Procter & Gamble
• Men's Hair Care: Just For Men Control GX - Combe 
• Pain Relief: Procure Epsom Salt Gel – Profoot, Inc.
• Personal Care: Nature by Canus Fresh Canadian Goat Milk Soap – Canus – A Canadian Soap Company 
• Pet Care: Turtle Wax Power Out! Carpet & Mats Heavy Duty Cleaner - Turtle Wax
• Ready-to-Drink Cocktail: Smirnoff Spiked Sparkling Seltzer - Diageo
• Snack Cup: Aldi Friendly Farms Greek Yogurt Tilts – Aldi, Inc.
• Spreads: Aldi Little Salad Bar Guacamole – Aldi, Inc.
• Sugar Confections: Toffifay - Storck U.S.A L.P.
• Women's Grooming: Finishing Touch Flawless – Ideavillage Products Corp
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For additional information about the 2018 Product of the Year winners, visit productoftheyearusa.com and follow along socially with #POYUSA2018.



According to Kantar TNS, Product of the Year is the world's largest consumer-voted award for product innovation. Established over 30 years ago, POY operates in over 40 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation.  Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer research.