02.12.18
This season, Redken Global Creative Director Guido Palau capitalized on the 80’s power woman at Alexander Wang’s FW2018 Show.
“This is Alex Wang's take on the 80’s power woman, when we first saw female empowerment in the office. The hair is sort of an ironic take on that power woman with the inclusion of the custom-made Alexander Wang silver banana clips. It feels young, with a slight irony to it. The shine and hold from Redken Forceful 23 hairspray gives it a strong and chic vibe,” said Redken Global Creative Director Guido Palau.
Redken Global Color Creative Director Josh Wood was also onsite to take one of the models to a deep garnet color at the Wang show.
“The inspiration for this deep garnet red color was to go along with the overall mood of the show. There’s no bright blondes in this show – it’s more deep brunettes and the like, so we dyed this model’s hair to fit her into the queue. I used the new Redken Color Gels Lacquers and Shades EQ to create this color,” noted Wood.
“This is Alex Wang's take on the 80’s power woman, when we first saw female empowerment in the office. The hair is sort of an ironic take on that power woman with the inclusion of the custom-made Alexander Wang silver banana clips. It feels young, with a slight irony to it. The shine and hold from Redken Forceful 23 hairspray gives it a strong and chic vibe,” said Redken Global Creative Director Guido Palau.
Redken Global Color Creative Director Josh Wood was also onsite to take one of the models to a deep garnet color at the Wang show.
“The inspiration for this deep garnet red color was to go along with the overall mood of the show. There’s no bright blondes in this show – it’s more deep brunettes and the like, so we dyed this model’s hair to fit her into the queue. I used the new Redken Color Gels Lacquers and Shades EQ to create this color,” noted Wood.