Visitors of booth #A60 at the show will be introduced to Sun Chemical’s wide portfolio of colorants that give cosmetic formulators the ability to define trends and deliver innovative cosmetic, skin care and personal care products to consumers. Sun Chemical will also participate in the in-cosmetics Make-Up Bar, where visitors are invited to discover trendsetting color cosmetic ingredients and test formulation prototypes.
Guests who visit Sun Chemical’s booth will learn about the enhanced Intenza family of pearlescent effect pigments which are now created with only synthetic mica substrates. The combination of certified organic colorants with synthetic mica provides superior chroma, exceptional sparkle, and lower residual heavy metals compared to natural mica substrates.
“Intenza pigments provide the bold color of organic pigments without the need for harsh milling or grinding, giving cosmetic chemists maximum flexibility in formulation,” said Kelly Dobos, cosmetics technical manager at Sun Chemical Performance Pigments. “The launch of Intenza Purple Reign is perfectly timed to create color cosmetics that exemplify Pantone’s 2018 color of the year, Ultra Violet.”
Designed to help designers formulate unique colors and effects, Sun Chemical’s SunShine pearlescent pigments can make formulations sparkle and shine. The SunShine family of pure synthetic mica-based pearlescent pigments has a high degree of transparency, brilliant sparkle, and a broad range of particle sizes. This provides cosmetic chemists with the ability to create a wide array of color cosmetics with appearances that range from smooth, satin finishes to dramatic sparkling glitters.