Weleda is embarking on its first beauty and lifestyle campaign in North America. The 360°  "Live Your Inner Nature" campaign has set out to inspire a movement that brings people back to nature – encouraging the idea that the “essence of nature helps balance all of us in harmony…mind, body and soul,” according to the venerable naturals brand.
 
In the campaign, the company has partnered with an influential set of women leading the lifestyle, beauty and fitness. They include Jessamyn Stanley (Yoga Teacher & Body Positive Activist) Brianna Brown (actor, New Hollywood founder), Katey Denno (green beauty celebrity makeup a rtist), Shanna Farrar Adderley (360FIT Founder and soccer player), among others.
 

 


"We want to positively disrupt the notion that natural products are only for a specific type of person, and inspire a movement that helps others find their own inner nature – their healthiest, most balanced and connected self," said Robert Keen, CEO and general manager of Weleda NA. "We know that this is a journey, and Weleda is dedicated to being there through every step of the way – to help connect bodies, senses and spirits with nature." 
 
In addition to the beauty and lifestyle influencer campaign, Weleda North American will unveil a full brand refresh in 2018, consisting of new packaging that educates on product benefits and plant-rich properties, a new lifestyle destination and easy-to-navigate website, new brand education elements at in retail stores and online, digital media ad campaign focused on the Inner Nature journey, and new product launches across skin and body care.
 
Also planned is a multi-city consumer activation in partnership with Wanderlust.