An industry leader with over 30 years of experience and 23 luxury hair spas worldwide to his name, Rossano is known as the Maestro and the creator behind the iconic Invisible Haircut. He regularly styles celebrities, collaborates with top fashion brands, and is often referred to as "the most luxurious hairdresser in the world."
Rossano will collaborate across the entire portfolio of Coty Professional Beauty brands, in areas such as product & service innovation, brand creative, education, and PR. On the new partnership, Rossano said, "The new Coty is a true challenger in beauty, obsessed with shifting the paradigms which often rule the beauty industry. Their vision resonated with me. At this point in my career I can choose to partner with anyone and I've chosen to partner with the best."
Rossano's 23 luxury salons around the world will now carry a product portfolio to match his dedication to personalized "haute couture" beauty experiences:
• Wella Professionals, the authority on hair color;
• System Professional, the luxury haircare line based on ultra-personalization;
• ghd, the No. 1 preferred styler in key markets;
• Nioxin, the No. 1 selling salon brand for thicker, fuller looking hair (in select salons; and
• OPI, the No. 1 salon nail brand worldwide (in select salons).
The Coty and Rossano Ferretti collaboration opens a new chapter in hairdressing, uniting two industry powerhouses.
"We are delighted to welcome Rossano to our Coty family," Sylvie Moreau, president of Coty Professional Beauty commented. "His dedication to the celebration of individuality, personalization and timelessness in beauty is a perfect match with our purpose of celebrating and liberating the diversity of your beauty."