• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device

    Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations

    Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    30. Nerium International

    9. GlaxoSmithKline

    22. Puig

    24. Yankee Candle

    21. Pola
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Indie Beauty Brand i-On Skincare Releases New Skin Emulsion, AI Diagnostic Tool

    Estée Lauder Companies' New Research on Oxidative Damage, Skin Barrier Function & Hyperpigmentation

    Q10 Still Holds Promise in Cosmetics Research Says Beiersdorf

    Croda Supports 2022 IFSCC Congress with Platinum Sponsorship
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device

    Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations

    Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays

    Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results

    Han Wen Appointed L’Oréal’s New Chief Digital, Marketing Officer
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    LipoTrue Inc.

    BARALAN

    BotanicalsPlus

    Lubrizol Life Science
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Madison Reed Goes 'Raw'

    No more retouched photos for hair care maker.

    Related CONTENT
    • P&G, Revlon Industry Veteran Pursues Indie Beauty With Grooming Brand
    • Who Wants To Be a Millionaire?
    • Clairol Addresses Hair Dye Allergies
    • Teluca Hits the Airwaves
    • INDIE INC: An Original Indie
    02.27.18
    Prestige hair color brand Madison Reed has pledged to use unaltered, raw photography. In these images, nothing will be adjusted. Hair color will be shown "as is."


    "Recently, we had a photo shoot with six amazing women, some of whom are over the age of 50," said Heidi Dorosin, Madison Reed's chief marketing officer. "When we received the digital files, we thought, 'Why alter these photos?' Yes, these women have wrinkles. Yes, they have smile lines. But these are all qualities that made the women even more beautiful to us."


    According to company executives, many brands have vowed to not "materially alter" the appearance of women in their imagery, but that leaves room for retouching. Madison Reed's promise goes a step further. Going forward, there will be zero alteration of all advertising photography. These untouched, raw photos will be easily identified by a Madison Reed "Real Mark." Web pages and packaging showing shades of each color will continue to be digitally altered, so clients have clear expectations of the end result. 


    "Long ago, I decided Madison Reed would never use seductive photography," said Company Founder and CEO Amy Errett. "In fact, I named the company after my daughter to empower her to find her own path, with grace and without apology. So I am thrilled by our decision to promise zero photo alteration in our advertising. This pushes our brand, and the cause, forward. We encourage other beauty companies to join the movement."

    Related Searches
    • wrinkles
    • target
    • companies
    • officer
    Related Knowledge Center
    • Hair Care
    • Functional Ingredients
    • Pigments
    Suggested For You
    P&G, Revlon Industry Veteran Pursues Indie Beauty With Grooming Brand P&G, Revlon Industry Veteran Pursues Indie Beauty With Grooming Brand
    Who Wants To Be a Millionaire? Who Wants To Be a Millionaire?
    Clairol Addresses Hair Dye Allergies Clairol Addresses Hair Dye Allergies
    Teluca Hits the Airwaves Teluca Hits the Airwaves
    INDIE INC: An Original Indie INDIE INC: An Original Indie
    An Original Indie An Original Indie
    Experts To Present at SCC 71st Annual Scientific Meeting Experts To Present at SCC 71st Annual Scientific Meeting
    Madison Reed in NYC Madison Reed in NYC
    Madison Reed Closes $25 Million Financing Round Madison Reed Closes $25 Million Financing Round
    Madison Reed Bets on Brick ‘n Mortar Madison Reed Bets on Brick ‘n Mortar
    A New Ballgame in Hair Color! A New Ballgame in Hair Color!
    Heat-Reactive Hair Color? Heat-Reactive Hair Color?

    Related Content

    • P&G, Revlon Industry Veteran Pursues Indie Beauty With Grooming Brand

      P&G, Revlon Industry Veteran Pursues Indie Beauty With Grooming Brand

      Carlos Barreto created an innovative digital technology customized hair color company Cleverman for men.
      Melissa Meisel, Associate Editor 06.28.21

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care | Sun Care
      Who Wants To Be a Millionaire?

      Who Wants To Be a Millionaire?

      If you have beauty AND brains, take it to the bank. Here's a list of investors with cash for your cosmetics.
      Happi Staff 11.28.20

    • Hair Care

      Clairol Addresses Hair Dye Allergies

      New shape of ME+ molecule significantly lowers the risk of developing a new allergy.
      01.29.18


    • Hair Care | Pigments
      Teluca Hits the Airwaves

      Teluca Hits the Airwaves

      Karen Celleri and Eric Celleri appear on Worldwide Business with Kathy Ireland.
      12.14.17

    • Color Cosmetics | Hair Care
      INDIE INC: An Original Indie

      INDIE INC: An Original Indie

      Tish and Snooky’s Manic Panic NYC is marking its 40th anniversary this year. The Colorful duo shares their story.
      Christine Esposito, Associate Editor 11.07.17

      Trending
      • P&G Closes HQ Due To Security Threat, Launches New Hair Care Line | HAPPI
      • L'Oréal Invests In Sparty, A Personalized Beauty Startup | HAPPI
      • P&G Debuts Natural, Sustainable Hair Care Exclusive To Costco Stores | HAPPI
      • Ulta Beauty Launches UB Media To Help Brands Reach 37 Million ‘Ultamate Rewards’ Members | HAPPI
      • Vital Proteins Rolls Out Jennifer Aniston Wellness Bars | HAPPI
      Breaking News
      • OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device
      • Crown Laboratories Expands Aesthetics Stable with Acquisition of Med Device Company
      • Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      • Matrix Hair Care Introduces All-In-One Toning Leave-In Sprays
      • Gabriel Letizia Jr. Sentenced to 60 Months in Prison for Falsifying Sunscreen Test Results
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Vitafoods Europe 2022 Attendance Returns to 2019 Level
      Beyond Raw Launches Concept X Pre-Workout Line
      Botanical Ingredient MorActive Evidenced to Relieve Back Discomfort
      Coatings World

      Latest Breaking News From Coatings World

      Birla Carbon to Present Sustainable Carbon-based Solutions at PaintIndia 2022
      BTC Europe, NXTLEVVEL Biochem to Distribute Biobased & Biodegradable Solvents in Europe
      Nouryon Issues 2021 Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Mack Prototype Boosts Additive Manufacturing Capabilities
      Dexcom Reportedly in Talks to Acquire Insulet
      I-VASC Raises 1.8M Euros in Series A Funding
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Lonza, IBF Partner on Drug Development, Manufacture for Portfolio Cos
      INCOG BioPharma Services Opens Biomanufacturing Facility
      Element Biosciences Appoints Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      HipDot Launches Girl Scout Cookie Collection
      L’Oréal Invests in Japanese Beauty Startup, Sparty
      L’Oréal USA Names Han Wen as Chief Digital & Marketing Officer
      Happi

      Latest Breaking News From Happi

      OleHenriksen’s “Big Oh Duo” Pairs New Body Skincare and Sexual Wellness Device
      Crown Laboratories Expands Aesthetics Stable with Acquisition of Med Device Company
      Coptis Appoints Marie Renee Thadal Vice President of Sales and Operations
      Ink World

      Latest Breaking News From Ink World

      Weekly Recap: Zeller+Gmelin, Sun Chemical and Kornit Top This Week’s News
      Nazdar Celebrates 100 Years with a New Look
      hubergroup Chemicals Exhibits at Paint India for First Time
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Epson debuts two new SurePress digital label presses
      Avery Dennison announces Core Series Portfolio Tape Selector App
      HP Indigo reaches 2,000th active install milestone
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Ahlstrom-Munksjö Announces Reorganization of Decor Business Ownership
      Jones Names COO
      Ontex Conducts Pilot Program of Digital Incontinence Care Solution
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      James W. Stone Named AANA President
      Tom Hedman Named Senior Principal Scientist at Spinal Simplicity
      ODT's Most Read Stories This Week—May 21
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Weekly Recap: Graphene Flagship, Japan Display and LG Display Top This Week’s Stories
      Evonik Launches New Processing Aids for PV Wafer Cutting
      NREL Creates Highest Efficiency 1-Sun Solar Cell

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login