02.28.18
Today marks the debut of Hallu, a new bath and body line offering a “mythical place in time where escapism is reality,” according to parent company The Village Company, which is rolling out the playful four-collection line at Walmart.
The four collections—Unicorn, Mermaid, Fairy and Gnome — feature body scrubs, scrub and body butter bars, body mists and lotions and floating bath bombs. Billed as an industry first, the bombs spin, releasing swirls of color that reinforce the feeling each collection embodies. The Gnome bomb comes with an added surprise inside – a pumice stone for removing callused skin. (See video below).
The body mists come in custom-designed bottles, too.
"Until now, high-quality bath and body products that look and perform like our HALLU line have been found only in specialty stores at premium prices. We wanted to make these unique personal care experiences more attainable and affordable so everyone has the opportunity to indulge and escape into this magical world," said Michelle Hanson, director of marketing at The Village Company. "Whether you choose to align with one complete collection, or mix and match across all four for a personalized experience, your Hallu awaits."
The four collections—Unicorn, Mermaid, Fairy and Gnome — feature body scrubs, scrub and body butter bars, body mists and lotions and floating bath bombs. Billed as an industry first, the bombs spin, releasing swirls of color that reinforce the feeling each collection embodies. The Gnome bomb comes with an added surprise inside – a pumice stone for removing callused skin. (See video below).
The body mists come in custom-designed bottles, too.
"Until now, high-quality bath and body products that look and perform like our HALLU line have been found only in specialty stores at premium prices. We wanted to make these unique personal care experiences more attainable and affordable so everyone has the opportunity to indulge and escape into this magical world," said Michelle Hanson, director of marketing at The Village Company. "Whether you choose to align with one complete collection, or mix and match across all four for a personalized experience, your Hallu awaits."
