"Retinoids – one of the most effective ingredients available to treat acne – were only available to consumers by prescription until last year, and are now widely available over-the-counter," said June Risser, VP and general manager, consumer business at Nestlé Skin Health. "As a new brand in the over-the-counter acne aisle, we took on the challenge and responsibility of communicating this new way to treat. By initiating Retinoid Education Week, we hope to provide consumers with the tools and resources they need to better understand this innovative acne-fighting ingredient, including what to expect during treatment and the ideal regimen to take care of their skin."
While new to the over-the-counter acne category, prescription topical retinoids have been used to treat acne for more than 45 years, and according to the American Academy of Dermatology's (AAD) therapeutic treatment guidelines, they are recommended as first-line therapy for mild and moderate acne.
Differin Gel contains adapalene, the only FDA-approved, acne-fighting retinoid available without a prescription. It is also latest ingredient in the OTC acne category in more than 30 years.
Differin kicked off Retinoid Education Week on Sunday, March 4 with a "robust marketing campaign inclusive of print and digital advertising, PR, social, and in-store support," according to Nestlé Skin Health. Additionally, Differin is offering a limited-time $3 coupon for download at coupons.com that will be valid on one Differin product during the promotional period.