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    Breaking News

    Parlux Rolls Out New Vergara Scent

    Tempting Paradise was created by IFF.

    Parlux Rolls Out New Vergara Scent
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    03.05.18

    Entrepreneur and actress Sofia Vergara has launched a new fragrance, Tempting Paradise by Sofia Vergara, as part of the Parlux franchise. The scent was created by IFF.


    The latest addition to Vergara's scent portfolio evokes the lush sensuality of an island paradise, with delectable fruit and floral notes native to Vergara's vibrant Colombian homeland, according to Parlux. 


    "My idea of paradise is relaxing on a tropical island, surrounded by the familiar scent of exotic flowers and fruits.  I created Tempting Paradise to allow a woman to escape to her own tropical mini-vacation," said Vergara.


    The scent, created by International Flavors & Fragrances (IFF) Senior Perfumer Laurent Le Guernec, is described as a fresh-fruity-floral. It opens with a note of juicy Lulo Fruit which sparkles amid tantalizing clementine and sultry magnolia blossom. The guava flower captivates the heart, intertwined with fresh coconut water. The base includes caramelized musk and irresistible creamy sandalwood.


    "While in Colombia, I was intrigued by Sofia's favorite fruit, the Lulo Fruit; a complex fruit that was juicy, sweet and sparkling – I would crave it! The sensual aspect of the Colombian women was also impossible to ignore when envisioning the fragrance. Mixed with the colorful and vibrant culture that is addictive, I knew the Lulo Fruit would be the perfect note to capture it," said Le Guernec.



    The packaging, reflecting a distinct feminine form, the hourglass-shaped flacon is a striking interpretation of Vergara's curves, exuding both femininity and sensuality. The facets are inspired by Vergara's love of the emerald, found in her native Colombia and incorporated throughout her fragrance collection. The exterior packaging features a playful, vibrant tropical print, immediately commanding attention and capturing the imagination.


    The collection includes eau de parfum 3.4 fl. oz./100mL ($60.00), eau de parfum 1 fl. oz./30mL ($36.00) and fragrance mist 8 fl. oz./236mL  ($15.00). Tempting Paradise by Sofia Vergara launches at Perfumania, Perfumania.com and other retailers nationwide this month.

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