• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    5. Coty

    11. GlaxoSmithKline

    22. Jafra Cosmetics

    5. Kao

    34. High Ridge Brands
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    A Surge in Interest for Supplements & Vitamins

    Honest, Refillable Cleaners

    Nailing It in 2020

    P&G, L'Oréal & Amorepacific Make News at CES

    PurposeBuilt Brands Files for IPO
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Mix:Bar Launches at Target

    Crystal Deodorant Unveils Magnesium-Enriched Sticks

    Euromonitor Reveals Top 10 Global Consumer Trends for 2021

    A Surge in Interest for Supplements & Vitamins

    Gattefossé Launches Inspiration Collection
    Lab Equipment
    Mixing
    Packaging
    Testing

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond

    Coming Clean About Stink

    Henkel Reaches Sustainable Packaging Milestone

    Ross Designs Mixer for Increased Shear
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Vantage Specialty Ingredients

    Praan Naturals

    Sabinsa Cosmetics, a division of Sabinsa Corporation

    KLK OLEO

    Centerchem Inc
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Shiseido Unveils Three Year Plan

    Building for the future, 2018-2020.

    Shiseido Unveils Three Year Plan
    Related CONTENT
    • Estée Lauder Appoints SVP, New Business Development
    • Fielder Is Oat Cosmetic Chairman
    • Sluggish Economy Impacts Salon Services in 2017
    • New President at Inoac Packaging Group
    • Shiseido Patents Skin Composition
    03.06.18
    Through a combination of investment, digitalization and innovation, Shiseido expects sales will grow at a CAGR of 8% through 2020, according to a new three-year plan. The program, dubbed New Strategy to Accelerate Growth, is designed to make the company one of the top three players in the global prestige market by 2030. 


    But first things first. Under the New Three-Year Plan of the second phase of the medium-to-long term strategy, Vision 2020, the strategy will be further tuned to respond to the needs of every region's local consumers, active marketing investment will grow, and the company will move forward with digital acceleration, new business development, and new value creation through innovation.


    "We will also prioritize and actively invest into our people's development as we believe that they are the source of new value creation and of our growth," said Shiseido in a statement. "Furthermore, with our global management structure evolution and through a CAGR of more than 8% over 2018-2020, we aim to achieve sales exceeding 1.2 trillion yen ($11.4 billion at current exchange rates), operating income exceeding 120 billion yen, and ROE exceeding 14% by 2020, the final year of the new strategy."


    Key strategies under the Three-Year Plan include:


    1. Prestige First Strategy
    Increase sales of makeup and fragrances in the global prestige market in order to expand market share while strengtheningprofit base by increasing sales of skin care products, Shiseido's biggest strength. Through the introduction of innovative breakthrough products, product development in collaboration with retailers, upgrades in visual merchandizing, expansion of brand shops, and optimization of digital communication through social media Shiseido will provide customers with more brand experience opportunities.


    "We will also develop further upon our cross-border marketing, mainly focusing on the Chinese consumer, expanding to all of Asia and in the future to the rest of the world," according to the company. 


    In Asia, in addition to prestige brands, Shiseido will expand to promote four more brands currently marketed mainly in Japan (Elixir, Anessa, Senka and Integrate) to the China market and other Asian regions. In order to capture the needs of consumers in each market Shiseido will expand research and development, develop products that bring high added value, and collaborate with retailers to further enhance its brand power. 


    With the purpose of restructuring its supply system, Shiseido will increase its capital expenditure, separate from the marketing investment, by a total of 130 billion yen within the next three years, in order to enhance the production system, build new factories, and strengthen cooperation with suppliers.

     
    2. Acceleration of Digitalization and New Business Development
    In e-commerce (EC), Shiseido will strengthen cooperation with major EC websites around the world, integrate in-store customer data at the shop front, and promote customer relationship management (CRM). In order to elevate the business operations infrastructure, while developing all employees' capabilities. Shiseido will also promote the seamless integration of business processes between the main headquarters and every regional headquarter, build an integrated IT platform, and centralize the management of data. This will require an investment of approximately 27 billion JPY in total during the next three years. For new business development, Shiseido will strengthen its solutions through personalization in order to provide value according to every consumer's individual needs. By combining superior digital technologies (including IoT) with its exciting businesses, the companyl create new products and consumer experiences.


    3. New Value Creation through Innovation 
    By merging its knowledge and experience with the capabilities of acquired brands and technologies together with the high expertise of talented people, Shiseido will not only produce innovation in cosmetics but also build innovative business models and explore new frontiers such as artificial skin, hair and skin regeneration, and advanced beauty care. Furthermore Shiseido will increase the number of R&D personnel to 1,500 and aim for R&D investment-to-sales ratio of 3% by 2020. In order to maximize R&D capabilities on a global level, the "Global Innovation Center" will start its operations in Yokohama Minato Mirai 21, from December 2018, as a hub for all its innovation centers around the world. 


    4. Developing Talent and Organization to Be a Global Winner 
    Shiseido will open training facilities at all of its regional headquarters targeting employees all over the world, in addition to an MBA program for young employees in order to develop future global talent, enhancement of leadership training programs for management personnel development, and English language training as preparation for the English mandate starting from October 2018. Over the three years, Shiseido plans to invest approximately 14 billion yen. At the same time, the company will renovate office environments in Japan and overseas. Furthermore, in order to accelerate organization diversity, Shiseido will create a global talent database with unified standards and promote global mobility. In Japan, Shiseido aims to reach a 40% ratio of women in managerial positions, considering the specifics of its business.  


    5. Next New Global Management Model
    In 2016, Shiseido launched a matrix-type global management structure intersecting brand categories with its six regions and established four Centers of Excellence (COE) in which regions that significantly influence categories globally lead strategy planning and product development. Japan hosts the COE for skin care, the Americas for makeup and digital marketing, and EMEA for fragrances. This year, Shiseido will leverage the respective knowledge and experience acquired in each region for the benefit of each brand and global marketing in order to realize a new business model and digitalization as quickly as possible. To that end, Shiseido will establish the Technology Innovation Center in Boston, US, among others.

     
    Related Searches
    • prestige brands
    • beauty
    • e-commerce
    • media
    Related Knowledge Center
    • Pigments
    • Color Cosmetics
    • Functional Ingredients
    Suggested For You
    Estée Lauder Appoints SVP, New Business Development Estée Lauder Appoints SVP, New Business Development
    Fielder Is Oat Cosmetic Chairman Fielder Is Oat Cosmetic Chairman
    Sluggish Economy Impacts Salon Services in 2017 Sluggish Economy Impacts Salon Services in 2017
    New President at Inoac Packaging Group New President at Inoac Packaging Group
    Shiseido Patents Skin Composition Shiseido Patents Skin Composition
    Asia Leans Toward Premium Skin Care Asia Leans Toward Premium Skin Care
    Shiseido Buys Olivo Labs Shiseido Buys Olivo Labs
    Henkel Climbs Salon Ranks Henkel Climbs Salon Ranks
    Made in Japan Makes It in China Made in Japan Makes It in China
    Novel Emulsification Technology from Shiseido Novel Emulsification Technology from Shiseido
    InnoCosme 2017 Bridges Gap Between Inspiration and Execution InnoCosme 2017 Bridges Gap Between Inspiration and Execution
    Discerning the Digital Difference Discerning the Digital Difference
    In-Cosmetics North America Attendance Jumps In-Cosmetics North America Attendance Jumps
    OPI Taps OPI Taps 'The Man-icurist' As Brand Partner
    Colgate-Palmolive Wins Formulation Challenge at In-Cosmetics Colgate-Palmolive Wins Formulation Challenge at In-Cosmetics

    Related Breaking News

    • Color Cosmetics
      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Euromonitor Reveals Top 10 Global Consumer Trends for 2021

      Learn more about the major forces that will influence business strategies.
      Happi Staff 01.19.21

    • Actives | Functional Ingredients | Hair Care | Skin Care
      A Surge in Interest for Supplements & Vitamins

      A Surge in Interest for Supplements & Vitamins

      Hyaluronic acid supplements searches soar more than 38%, according to Spate.
      Happi Staff 01.19.21

    • Skin Care
      Gattefossé Launches Inspiration Collection

      Gattefossé Launches Inspiration Collection

      Highlights current trends and different kinds of creativity with six new formulas.
      Happi Staff 01.19.21


    • Hair Care
      Manscaped Expands Further in Europe

      Manscaped Expands Further in Europe

      Launches in Norway and Switzerland.
      Happi Staff 01.18.21

    • Hair Care
      Color Street Gives Back

      Color Street Gives Back

      Donates $10,000 to each of its 30 2018-2020 awareness campaign charity partners.
      Happi Staff 01.18.21

    • Hair Care
      Redken

      Redken's Acidic Range Is 60 Years in the Making

      Formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools and even water.
      Happi Staff 01.18.21


    • Functional Ingredients | Household Cleaning | Packaging | Surfactants
      Honest, Refillable Cleaners

      Honest, Refillable Cleaners

      Jessica Alba debuts refillable line.
      Happi Staff 01.17.21

    • Actives | Color Cosmetics | Hair Care | Pigments | Skin Care | Surfactants
      Nailing It in 2020

      Nailing It in 2020

      Consumer demand for hair color and nail care soared during the past year, according to IRI.
      Happi Staff 01.17.21

    • Hair Care | Oral Care | Skin Care | Surfactants
      P&G, L

      P&G, L'Oréal & Amorepacific Make News at CES

      Here's a look at what you're reading for the week ended January 16.
      Happi Staff 01.17.21


    • Actives | Functional Ingredients | Household Cleaning | Surfactants
      PurposeBuilt Brands Files for IPO

      PurposeBuilt Brands Files for IPO

      Seeks to raise as much as $100 million in an initial public offering.
      Happi Staff 01.16.21

    • Color Cosmetics | Fine Fragrance | Packaging | Packaging | Personal Cleansers | Skin Care
      Three Form Vertical Beauty Alliance

      Three Form Vertical Beauty Alliance

      Mana, Meiyume and RPG team up to offer end-to-end beauty solutions.
      Happi Staff 01.15.21

    • Functional Ingredients | Personal Cleansers | Skin Care
      Amyris Named a Top Social & Environmental Impact Company

      Amyris Named a Top Social & Environmental Impact Company

      Recognized by Real Leaders as a 'force for good.'
      Happi Staff 01.15.21


    • Color Cosmetics | Hair Care
      L

      L'Oréal Bans Animal Hair in Brushes

      Joins nearly 100 companies in eliminating badger and goat hair.
      Happi Staff 01.15.21

    • Skin Care | Sun Care
      Ashland Launches Antaron ECo Gel

      Ashland Launches Antaron ECo Gel

      New ingredient offers a lighter feel ideal for gel, lotion, milk, or spray formulas.
      Happi Staff 01.14.21

    • Actives | OTC/Medicated | Skin Care
      Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

      Isosorbide Di-(Linoleate/Oleate) Treats Xerotic Pruritic Skin

      Sytheon publishes study in the Journal of Investigative Dermatology.
      Happi Staff 01.14.21

    Trending
    • Nu Skin Launches ‘Clean’ Formula Line
    • P&G, L'Oréal & Amorepacific Make News At CES
    • Formulating Liquid Laundry Detergents
    • Bad Habit Taps Global Brand Ambassador & Creative Director
    • Maybelline Unveils 'Sky High' Mascara
    Breaking News
    • Mix:Bar Launches at Target
    • Crystal Deodorant Unveils Magnesium-Enriched Sticks
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    • A Surge in Interest for Supplements & Vitamins
    • Gattefossé Launches Inspiration Collection
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login