Until now, this potent ingredient was unable to be effectively used in skin care formulas and absorbed into the skin due to its extremely low solubility and hydrophobic properties. With its solubilization technology, Venn is able to dissolve Compound K into a water-solubilized mixture containing high concentrations of Compound K, and thereby create skin care formulas with Compound K as a key ingredient that can be effectively absorbed by skin and deliver powerful, anti-aging benefits. Compound K is a key ingredient in Venn's hero product, Age-Reversing All-In-One Concentrate.
"Being able to incorporate Compound K into our skincare formulas truly sets Venn apart in the marketplace," said Brian Oh, CEO and founder of Venn Skincare. "Our solubilization technology, which is one of the three key technologies that constitute Venn's proprietary Concentric Technology, allows us to bring to consumers Compound K and many other natural ingredients that are very difficult to use effectively in skincare formulas due to their low solubility."
Delivering anti-aging benefits in a single step, Venn's all-in-one concentrate eliminates the need for numerous products, including toners, serums, ampoules, creams, and oils. With the filing of an international patent for the solubilization technology, Venn's clinically-tested formula harnessing this technology with natural key ingredients and bioactives will be proprietary and completely unique to the category, according to the company.