eos Products, known for its iconic lip balms, is rolling out Aqua, its first cross-category collection that includes skin care and lip care products with “transformative textures derived from and influenced by water and the sea.”
 
eos Aqua is the first of a planned series of cross-category collections for eos and is the brand's first foray into regimen-focused skincare. The range, which features sustainably-sourced sea kelp and Irish moss, consists of an assortment of transformative, tactile skincare products— Aqua Hydrating Skin Prep, Aqua Glistening Lotion, Aqua Purifying Clay Mask, Aqua Exfoliation Lip Scrub, Aqua Deep Hydration Lip Mask, and Aqua Dynamic Lip Gloss.

"We invest heavily in every element of our products – from the shape and feel of the product packaging to the high quality ingredients that deliver superior performance," said eos products executive vice president of R&D Dr. Mike Wong. "With eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use."

The hero SKU, Aqua Hydrating Skin Prep, turns from cream to a soft water-like texture once applied to the skin. The formula works triple duty as a toner, serum, and moisturizer, providing the right amount of hydration for any skin type—and perfect to use before makeup, according to the company.
 
Aqua follows the launch of eos Crystal, the brand’s first wax-free lip balm.

"eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market," said VP of marketing Nancy Chan. "We've developed a curated, high performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging."