03.20.18
Sun care brand Skinnies, developed in New Zealand, plans to enter the US market through a deal with Indiegogo.
The Skinnies formula does not contain water, making it the first water-free Organogel sunscreen in the US. The technology makes the sunscreen colorless, odorless and does not leave behind a greasy white residue on the skin, according the firm.
"The Indiegogo team helped us develop a campaign to pre-sell Skinnies Sungel SPF30 and Skinnies Conquer Sungel SPF40+ to US consumers," noted CEO Dustin Holt. "Our revolutionary premise will make Skinnies unique in the American market."
"We say that a 'pea sized blob' will completely protect one's face, ears and neck," said co-founder and scientist Martha Van Arts. "This makes Skinnies a very important alternative to conventional American sunscreens and gives consumers, who are concerned about the environment, a solid alternative. The sun is extremely strong in New Zealand and skin cancer rates are alarming. Skin cancer rates are reaching higher and higher levels in the US too. This helped inform our decision to bring Skinnies to the United States."
Through April 19, backers who order Skinnies through Indiegogo will receive a special discount of 25% off each product and up to 42% off special packages.
The Skinnies formula does not contain water, making it the first water-free Organogel sunscreen in the US. The technology makes the sunscreen colorless, odorless and does not leave behind a greasy white residue on the skin, according the firm.
"The Indiegogo team helped us develop a campaign to pre-sell Skinnies Sungel SPF30 and Skinnies Conquer Sungel SPF40+ to US consumers," noted CEO Dustin Holt. "Our revolutionary premise will make Skinnies unique in the American market."
"We say that a 'pea sized blob' will completely protect one's face, ears and neck," said co-founder and scientist Martha Van Arts. "This makes Skinnies a very important alternative to conventional American sunscreens and gives consumers, who are concerned about the environment, a solid alternative. The sun is extremely strong in New Zealand and skin cancer rates are alarming. Skin cancer rates are reaching higher and higher levels in the US too. This helped inform our decision to bring Skinnies to the United States."
Through April 19, backers who order Skinnies through Indiegogo will receive a special discount of 25% off each product and up to 42% off special packages.