Faultless Starch/Bon Ami Company announced today that it has named Sean Williams president and CEO, effective March 27, 2018. Williams brings over 20 years of experience. Most recently, he served as vice president of North American Sales and Global Marketing for CCM Hockey, a former division of Adidas. He played a significant role in the turnaround of CCM, growing market share from 9 percent to 34 percent during his tenure. 

Before CCM, he had a distinguished 14-year career with Procter & Gamble, both in Cincinnati and Geneva, Switzerland. He spent the majority of his time at P&G working in consumer oral care. In his career expansion as a marketing director, he was instrumental in the successful geographic expansion of Oral-B toothpaste into multiple European markets. As brand manager and associate marketing director, he played a major role in significant market share growth of Crest and led the launch of Pro-Health toothpaste, the biggest launch in Crest history. 


"I am excited to take this next step in my career," said Williams.  "The Faultless Starch/Bon Ami Company has a portfolio of authentic brands with significant upside potential. I look forward to leading the team in fully realizing that potential." 


"Sean is a highly regarded global business leader with a track record of delivering breakthrough results. He combines innovation, strategic thinking and world-class marketing with an ability to engage and inspire teams, and is the right fit to continue the great legacy of Faultless Starch/Bon Ami," said Cathy Beaham Smith, vice president and board member. 


Williams is the first president or CEO to come from outside the company's ranks and the second not to be a member of the founding and shareholding Beaham family. He was selected after an international search effort, led by Karen Fenaroli, CEO and managing director of Fenaroli & Associates.  


"The response of candidates to this CEO opportunity was outstanding," said Fenaroli. "The company was able to select Sean from a large pool of candidates with extensive leadership experience at all of the major consumer packaged goods companies."