Seventy-six percent of households will take part in the ritual of spring cleaning their homes this year. Millennials (38%) reported deep cleaning their homes more often than both Boomers (13%) and Gen Xers (28%), who more frequently perform light cleanings.
“ACI’s Cleaning Survey tells us that Millennials are embracing the need to give their homes a thorough cleaning, even more than their parents,” said Brian Sansoni, ACI Vice President of Communication. “However, each generation’s cleaning priorities are aligned when it gets down to the nitty gritty.”
According to the research, Americans of every age most frequently deep clean their bathrooms, kitchens, living rooms and bedrooms. Their collective primary reasons for spring cleaning are to give their home and belongings the thorough cleaning they need, reduce clutter, remove asthma or allergy triggers, and prevent the spread of illness.
2018 ACI National Cleaning Survey:
· Spring Means Clean for more than 3 in 4 Americans, as 76% of Households Spring Clean Every Year (up from 72% from 2013)
· 91% Spring Clean at Least Every Few Years (up from 81% in 2013)
· 58% of Americans Choose Spring to Deep Clean Their Homes
· Millennials Deep Clean Their Homes More Often Than Boomers and Gen Xers
A Deeper Dive into the Data:
· 91 percent of Americans and 96 percent of Millennials engage in spring cleaning at least every few years, with 76 percent of the population participating in 2018.
· 60 percent say their primary reason for spring cleaning is to give their house the thorough cleaning it needs.
· Among nationally representative adults, Millennials (41%) and parents (34%) are the cohorts that deep clean most frequently. For Millennial parents, that percentage increases to 42%.
· Rooms deep cleaned most often: Bathrooms (46%), Kitchens (36%), Living Rooms (10%), and Bedrooms (7%)
Regardless of your age or time of year, cleaning homes safely is important, according to Nancy Bock, ACI Senior Vice President of Education.