04.02.18
In a survey conducted by Perfect365 with 15,000 women on its app platform, 36% of women said they only buy from cruelty-free beauty brands. The makeup and beauty platform, which has more than 100 million users, conducted a cruelty-free cosmetics survey in light of two new bills that have recently been introduced that aim to bring an end to cosmetic testing on animals in Hawaii and California.
When asked if Perfect365 users were happy that California proposed a bill that would ban any beauty products that have been tested on animals, 46% answered yes. The survey went on to research how consumers make their buying choices. In this portion, 24% of women stated they were aware of and used PETA’s official website to find information regarding brands that specifically use only cruelty-free manufacturing methods. When asked whether they would stop using a brand if it decided to start testing on animals, 43% were happy to confirm they would stop using those products.
“Based on our recent user survey, data seems to suggest a large percentage of the younger generation of women are expressing concerns about the testing of beauty products on animals,” said Cara Harbor, Perfect365 director of marketing. “While animal testing has remained mostly unregulated, this study shows it is something beauty brands will really need to think about moving forward to meet consumer demands.”
Perfect365 also asked users to name their favorite cruelty-free brands and, as a result, has partnered with the two chosen by its users: BlendSmart and Pür PÜR The Complexion Authority.
When asked if Perfect365 users were happy that California proposed a bill that would ban any beauty products that have been tested on animals, 46% answered yes. The survey went on to research how consumers make their buying choices. In this portion, 24% of women stated they were aware of and used PETA’s official website to find information regarding brands that specifically use only cruelty-free manufacturing methods. When asked whether they would stop using a brand if it decided to start testing on animals, 43% were happy to confirm they would stop using those products.
“Based on our recent user survey, data seems to suggest a large percentage of the younger generation of women are expressing concerns about the testing of beauty products on animals,” said Cara Harbor, Perfect365 director of marketing. “While animal testing has remained mostly unregulated, this study shows it is something beauty brands will really need to think about moving forward to meet consumer demands.”
Perfect365 also asked users to name their favorite cruelty-free brands and, as a result, has partnered with the two chosen by its users: BlendSmart and Pür PÜR The Complexion Authority.
