One of the key findings was that men were significantly more open to the concept of ingestible skin care than women. Three quarters (74%) of the men surveyed said the idea of taking a supplement for skin health or beauty was normal, compared to 58% of women.
One possible explanation for this is that men are less willing than women to spend time applying topical products. Thirty-seven per cent of the men surveyed said they want to spend less time on their skin care regimens, compared to 28% of women.
“Men have long been growing in importance as consumers of skin care, and our research shows this applies to ingestible products just as much as topical.The potential of the male beauty from within market is huge,” said Zev Ziegler, head of global brand & marketing, health at Lycored.
The survey also found that men are no less likely than women to pay for quality products, with 26% in both groups spending more than £20 a month on skin care.