The new Daisy Love Marc Jacobs global advertising campaign will feature model Kaia Gerber in her continued partnership with the brand. She is an American model and daughter of supermodel Cindy Crawford and entertainment businessman Rande Gerber.
Shot entirely on film by celebrated British fashion photographer Alasdair McLellan, the imagery captures Kaia alongside models Aube Jolicoeur and Faith Lynch as they revel beneath the golden sun on a dreamy California beach.
Shot on location in Ranchos Palos Verde, California the Daisy Love print and television campaign transports Daisy’s beloved universe from verdant fields to a sun-drenched shore where the iconic Daisy story of friendship, love, and sisterhood continues. Creative direction was given by Katie Grand, and the television campaign features the track “Teen Age Riot” by Sonic Youth.
“I’m excited to continue working with Marc Jacobs Fragrances for the Daisy Love campaign,” said Gerber. “This time the campaign takes the carefree spirit of Daisy to the beach; which very much resonates with my personality, lifestyle, and my inner Daisy girl.”
Daisy Love Marc Jacobs, the first-ever radiant gourmand fragrance, is undeniably feminine with a youthful yet sophisticated composition. Daisy Love evokes the bliss of watching the sun reflect on the ocean under clear blue skies with notes of bright crystallized cloudberries, solar yet creamy daisy tree petals, and a warm blend of cashmere musks and driftwood. The scent was created by master perfumer and long-time Marc Jacobs Fragrances collaborator Alberto Morillas of fragrance house Firmenich.