Founded in 1960, Graff has been dedicated to sourcing and crafting diamonds and gemstones and transforming them into jewelry that is designed and manufactured in Graff’s London atelier. The company is a family business, overseen by Francois Graff, who is chief executive officer.
“For nearly 60 years, the House of Graff has been a custodian of many of the world’s most celebrated gemstones – characterized by their unique quality, their historical provenance or their epic journeys from stone to polished beauty,” said Jean Madar, chairman and CEO of Inter Parfums, Inc. “ With this agreement, Graff, has become one of the most exclusive and aspirational brands in our fragrance portfolio. ‘Finding the Exceptional’ is our Graff mantra as we interpret the fundamental and distinctive characteristics of this unique brand into extraordinary fragrance and packaging. Just as Graff has been dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced, we will explore the world’s natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience. Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores, and upscale travel retail. We are deeply honored that Graff has selected Inter Parfums as its fragrance licensee, in fact its only licensee.”
“We are delighted to be collaborating with Inter Parfums USA to produce a range of exceptional Graff fragrances,” added Graff in a statement. “Positioned at the pinnacle of the luxury jewelry industry, it was vital to us that our partner shares our values of extraordinary beauty, rarity, passion, fine craftsmanship and exclusivity. Inter Parfums are experts at capturing the essence of a brand in fragrance form, and we will enjoy working closely together to create something truly unique.”