The new identity comes amidst an exciting period of growth for the company. In honor of Sozio’s Grasse heritage, “S” of Sozio was adorned with two plumes of fragrance as an ode to J&E Sozio owners—Joseph Sozio and his son, Ernest. To sublimate this “S”, two drops have been added to personify the duo but to also represent the precious elixir of perfumery. In addition, the logo has been designed with a darker, more intense pink: elegant and modern; and a more vintage, graphic capital “S”.
To preserve the DNA of handcrafted perfumery, Sozio wanted to symbolize this savoir-faire with a seal. The seal will be incorporated in all of the new communication documents. Sozio will also introduce a new and innovative communication plan to create greater market visibility and a stronger industry presence.
The new look will be on display during industry trade events throughout this upcoming year.