• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    A Conversation with the Responsible Flushing Alliance

    Nice-Pak Meets Consumer Demands

    Wipes Manufacturers Meet Demand Surge

    Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic

    Formulating with Alternatives In Personal Care Products
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Former L’Oréal Exec Joins Glossier

    Evonik Highlights Solutions for Malodor Reduction

    P&G Emphasizes Small Actions at Home To Be More Sustainable

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    PCPC Virtual Summit Features Legal & Regulatory Conference
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    25. Puig

    The Top 50 Report

    18. Nu Skin Enterprises

    49. Murad

    9. GlaxoSmithKline
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    Reckitt Seeks Germ-Killing Innovations

    Mariano Puig Planas Dies at 93

    Videobite: Innospec's Answer to the 1,4-Dioxane Problem

    BASF Increases Price of Kaolin
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Former L’Oréal Exec Joins Glossier

    P&G Emphasizes Small Actions at Home To Be More Sustainable

    L'Oréal's Sales Jump on Gains in China and E-Commerce

    Reckitt Seeks Germ-Killing Innovations

    PCPC Virtual Summit Features Legal & Regulatory Conference
    Lab Equipment
    Mixing
    Packaging
    Testing

    Admix Appoints COO to Advance Manufacturing, Supply Chain & Regulatory Compliance

    Tesco Eliminates Plastic Bags from Online Orders

    Hourglass To Launch Sustainable Cosmetics Line

    Carbon Data for Personal Care Labels

    L’Oréal Hong Kong Launches Cross-Brand Recycling Program
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    QRS (Quality Resourcing Services)

    Ashland

    LipoTrue Inc.

    Praan Naturals

    KLK OLEO
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Garnier, BioFreeeze Top New Products of 2017, Says IRI

    IRI reveals New Product Pacesetters report in Las Vegas.

    Related CONTENT
    • Evonik Highlights Solutions for Malodor Reduction
    • Reckitt Seeks Germ-Killing Innovations
    • Baylis & Harding Hand Soap Offers Prestige Value for Under $5
    • Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    • In-Cosmetics Launches Dedicated Digital Space—Discover
    04.17.18
    IRI has announced last year’s most successful consumer packaged goods launches in its 2017 New Product Pacesetters report, the CPG industry-recognized benchmark analysis of exceptional first-year new product sales success. Thousands of new brands hit retail shelves during 2017, with 49 percent of the top-ranking brands hailing from small manufacturers — defined as those earning less than $1 billion annually—and accounting for 26 percent of Pacesetter dollars. Overall, the top-selling 200 new brands captured cumulative year-one sales of more than $4.6 billion across IRI’s multi-outlet geography.

    For non-food brands, L'Oréal's Garnier Whole Blends took the top spot at $121.8 million, while Biofreeze ($78.1 million) and Herbal Essences Bio:Renew ($74.7 million) came in second and third place.
     
    2017 New Product Pacesetters/Top 10 Non-Food Brands ($ Millions)
    (Total Year-One Dollar Sales, Multi-Outlet)
    1. Garnier Whole Blends $121.8
    2. Biofreeze $78.1
    3. Herbal Essences Bio:Renew $74.7
    4. Red Copper $53.1
    5. Tide Simply Plus Oxi  $52.1
    6. Select by Calphalon $44.4
    7. Simply Straight $44.4
    8. Copper Chef $42.7
    9. Maui Moisture $40.2
    10. all POWERCORE Pacs $36.8
    Source: IRI Market Advantage™
     
    “Consumers are demanding products that are customized to their needs, and this type of targeted innovation continues to put small and niche companies on the New Product Pacesetter map,” said Susan Viamari, vice president of thought leadership for IRI. “Just five years ago, an estimated nine out of every 10 Pacesetters launched were extensions of existing brand lines. In 2017, 40% of food and beverage and 25 percent of non-food Pacesetters were brands entirely new to the CPG marketplace. This clearly demonstrates consumers’ willingness to try ‘unknown’ brands. Millennials, in particular, are more moved by experiences and solutions to their needs and less likely to purchase based solely on brand name.”

    “Smaller, more targeted product launches have become the new norm in CPG aisles, as manufacturers look to enhance impact with launches that align more closely with key consumer needs and wants,” added Larry Levin, executive vice president of consumer and shopper marketing for IRI. “In a testament to the power of this shift, 20 percent of this year’s top-selling launches earned less than $10 million during their first year on the shelves, continuing a trend we found in last year’s analysis.”
     
    It’s no surprise that millennials are eager adopters of new CPG products. This group, after all, is continuously on the lookout for new, exciting and unique experiences. This quest for newness is pushing innovation into new territory. 
     
    While frugal, millennials will spend on things that matter to them. Of the 20 largest 2017 Pacesetter brands, 85% command a price premium compared to their respective category averages. PepsiCo’s LIFEWTR, for instance, sells at a significant premium compared to other convenience/still waters. The brand hit strong in the market as a purified water, pH-balanced with electrolytes added for taste. 
     
    Millennials are also embracing wellness and self-care to ward off ailments. Campbell’s Well Yes! soup easily meets this demand because it features clean, simple and nutritious ingredients to make healthy eating quick and easy.  
     
    IRI is currentlt holding its Growth Summit 2018 this week in Las Vegas. The Happi staff is on site, and will provide reports after the event.
    Related Searches
    • dollar
    • convenience
    • growth
    • consumers
    Related Knowledge Center
    • Color Cosmetics
    • OTC/Medicated
    • Skin Care
    Suggested For You
    Evonik Highlights Solutions for Malodor Reduction Evonik Highlights Solutions for Malodor Reduction
    Reckitt Seeks Germ-Killing Innovations Reckitt Seeks Germ-Killing Innovations
    Baylis & Harding Hand Soap Offers Prestige Value for Under $5 Baylis & Harding Hand Soap Offers Prestige Value for Under $5
    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    In-Cosmetics Launches Dedicated Digital Space—Discover In-Cosmetics Launches Dedicated Digital Space—Discover
    Digitalization and The Future of Formulating in Modern R&D Labs Digitalization and The Future of Formulating in Modern R&D Labs
    Improve Your Innovation Process Improve Your Innovation Process
    Eucerin Launches Sun Protection Formula Eucerin Launches Sun Protection Formula
    MAC Appoints SVP, Global Marketing MAC Appoints SVP, Global Marketing
    State of the Beauty Industry, Part I State of the Beauty Industry, Part I
    Kao Launches Wakati Line For Natural Texture Kao Launches Wakati Line For Natural Texture
    Drink It In! Drink It In!
    Some Good News at Inter Parfums Some Good News at Inter Parfums
    A Clean Commitment A Clean Commitment
    Indie To Indie Indie To Indie

    Related Breaking News

    • Color Cosmetics | Personal Cleansers | Skin Care
      Former L’Oréal Exec Joins Glossier

      Former L’Oréal Exec Joins Glossier

      Kleo Mack appointed VP of brand.
      Tom Branna, Editorial Director 04.17.21

    • Hair Care | Household Cleaning | Laundry Care | Oral Care | Skin Care
      P&G Emphasizes Small Actions at Home To Be More Sustainable

      P&G Emphasizes Small Actions at Home To Be More Sustainable

      New campaign looks to close the gap between consumer intention and action.
      Christine Esposito, Managing Editor 04.16.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Skin Care
      L

      L'Oréal's Sales Jump on Gains in China and E-Commerce

      Skin care and hair care sales rise more than 20%.
      Tom Branna, Editorial Director 04.16.21


    • Color Cosmetics | Personal Cleansers
      PCPC Virtual Summit Features Legal & Regulatory Conference

      PCPC Virtual Summit Features Legal & Regulatory Conference

      Early bird pricing ends April 16.
      Charles Sternberg, Assistant Editor 04.15.21

    • Color Cosmetics
      Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

      Biolage Unveils ColorBalm Hair Conditioners With Hair Color Benefits

      A new line of vegan, color-depositing conditioners in seven shades.
      Melissa Meisel, Associate Editor 04.15.21

    • Actives | Functional Ingredients | Hair Care | Skin Care

      New Synthetic Biology Coalition Formed in US

      Genomatica backs new formation to promote investment and support for the industry.
      Christine Esposito, Managing Editor 04.15.21


    • Color Cosmetics
      Cosmoprof Worldwide Bologna Is Postponed Again

      Cosmoprof Worldwide Bologna Is Postponed Again

      The show will return March 10-14, 2022.
      Charles Sternberg, Assistant Editor 04.15.21

    • Color Cosmetics
      Amyris Buys Another Beauty Brand

      Amyris Buys Another Beauty Brand

      Acquires Gen-Z focused EcoFabulous Cosmetics the day after it buys an AI company.
      Christine Esposito, Managing Editor 04.15.21

    • Color Cosmetics | Fine Fragrance | Functional Ingredients
      Mariano Puig Planas Dies at 93

      Mariano Puig Planas Dies at 93

      Led Puig, Spain's largest beauty company, for three decades.
      Tom Branna, Editorial Director 04.15.21


    • Color Cosmetics
      Hallstar Beauty Names New President

      Hallstar Beauty Names New President

      Germano Coelho previously served the company as the Beauty division's global commercial vice president.
      Charles Sternberg, Assistant Editor 04.15.21

    • Functional Ingredients | Hair Care | Skin Care
      BASF Increases Price of Kaolin

      BASF Increases Price of Kaolin

      Higher prices for skin and hair care ingredient blamed on cost pressures in manufacturing, labor and logistics.
      Tom Branna, Editorial Director 04.14.21

    • Actives | Functional Ingredients | Skin Care
      Kao Launches Online Beauty Store in Europe

      Kao Launches Online Beauty Store in Europe

      Sensai-cosmetics.com provides personalized beauty services tailored to individual needs.
      Tom Branna, Editorial Director 04.14.21


    • Skin Care
      Neutrogena Takes Action on Skin Health Disparities

      Neutrogena Takes Action on Skin Health Disparities

      “For People With Skin” is a multi-faceted plan to address inequities including access and dermatologist training with skin of color.
      Christine Esposito, Managing Editor 04.14.21

    • Actives | Color Cosmetics | Functional Ingredients | Personal Cleansers | Skin Care
      Carlyle To Acquire Majority Stake in Beautycounter

      Carlyle To Acquire Majority Stake in Beautycounter

      The $1 billion acquisition fast-tracks growth in the clean beauty space.
      Tom Branna, Editorial Director 04.13.21

    • Hair Care
      Clean Hair Brand Vegamour Announces $80 Million in Private Equity Funding

      Clean Hair Brand Vegamour Announces $80 Million in Private Equity Funding

      General Atlantic investment will help fuel organic e-commerce growth, NPD and expansion into new channels and geographies.
      Christine Esposito, Managing Editor 04.13.21

    Trending
    • Sunscreen On The Spot
    • BASF Increases Price Of Kaolin
    • Henkel Appoints New EVP Of Beauty Care
    • Neutrogena Takes Action On Skin Health Disparities
    • Reckitt Seeks Germ-Killing Innovations
    Breaking News
    • Former L’Oréal Exec Joins Glossier
    • Evonik Highlights Solutions for Malodor Reduction
    • P&G Emphasizes Small Actions at Home To Be More Sustainable
    • L'Oréal's Sales Jump on Gains in China and E-Commerce
    • PCPC Virtual Summit Features Legal & Regulatory Conference
    View Breaking News >
    CURRENT ISSUE

    Household & Personal Care Wipes Spring 2021

    • A Conversation with the Responsible Flushing Alliance
    • Nice-Pak Meets Consumer Demands
    • Wipes Manufacturers Meet Demand Surge
    • Home Care Wipes: Sustainability in Sharper Focus as Cleaning Frenzy Simmers Following Pandemic
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    What You're Reading on Happi.com
    Former L’Oréal Exec Joins Glossier
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login