04.23.18
eSalon - the online custom at-home hair color company - is once again disrupting the box hair dye category. With over 6 million custom deliveries, the four-time Allure Best of Beauty winner now offers starter custom hair color kits at 1,500 CVS stores nationwide and will soon be available at Target.
CVS customers can purchase the eSalon Hair Color Starter Kit at $15.99 and activate their personalized hair color journey at home. For CVS, eSalon’s Hair Color Starter Kit eliminates out of stock issues and the need to forecast sales per shade.
The CVS partnership comes on the heels of eSalon’s rebrand and opening of the first Color Studio at their El Segundo, CA headquarters. The company also introduced state-of-the-art manufacturing designed to scale its award-winning custom color and personalized experience called “Polly Chrome.” Currently, eSalon has the ability to bottle 40,000 custom kits per day.
CVS customers can purchase the eSalon Hair Color Starter Kit at $15.99 and activate their personalized hair color journey at home. For CVS, eSalon’s Hair Color Starter Kit eliminates out of stock issues and the need to forecast sales per shade.
The CVS partnership comes on the heels of eSalon’s rebrand and opening of the first Color Studio at their El Segundo, CA headquarters. The company also introduced state-of-the-art manufacturing designed to scale its award-winning custom color and personalized experience called “Polly Chrome.” Currently, eSalon has the ability to bottle 40,000 custom kits per day.