The Active Beauty range includes a fast absorbing cream, an intensely hydrating primer, a light quick breaking gel and an easily absorbing cream with a slimming and anti-aging active. It is about finding the perfect balance between the needs of consumer health, their bodies and their social responsibilities. The formulator is faced with challenges to create new concepts and formulations that allow the consumer to look good, feel better and be socially responsible, all at the same time.
Tony Craske, market segment director, personal care, EMEA, commented: “The innovative formulations created by Azelis strive to meet the complex functional needs of today's active consumers as well as their concerns on ethical sourcing and sustainability. All in addition to addressing the practicalities of how the formulations are used in an active day to day life. Our award winning technical teams have outdone themselves yet again!”