To address the situation, Cascade is rolling out a new and improved Cascade Platinum formula, which it contends has three different cleaning agents to dissolve food, lift it off and rinse it away.
“The detergent you use in your dishwasher makes a real difference,” said Kristine Decker, brand director, North America and global dish care at Procter & Gamble. “With new Cascade Platinum, the dishwasher can perform at its best and consumers can start trusting their dishwashers again, to be dish washer, and stop themselves from being Helicopter Cleaners.”
Cascade partnered with actress Wendi McLendon-Covey in New York City on April 24 to reinforce how to break the cycle of being a Helicopter Cleaner; guests were able to see the actual inside of a dishwasher via “dish cams” to see how Cascade Platinum works to produce sparkling clean dishes—without the hovering, according to P&G.
Cascade Platinum Dishwasher Detergent and Cascade Platinum Dishwasher Cleaner have both been named Product of the Year winners for 2018. Cascade Platinum and Cascade Platinum Dishwasher Cleaner have received top honors in the Dish Care category of the world’s largest consumer-voted award for product innovation. Winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS.