Lip Smacker, the original flavored lip balm brand, announces the return of the Tastemaker Search after its first contest run in 2017. The "Best Flavor Forever" brand is asking fans to submit their dream lip balm flavor for a chance to become the Official 2018 Tastemaker.
2017's Tastemaker Search was a successful campaign for the brand, resulting in a tremendous spike in engagement from social media fans. The winning flavor, Unicorn Froyo, sold out on lipsmacker.com within days. Crediting the Tastemaker, the 2018 winning flavor will also become a limited edition Lip Smacker lip balm, sold exclusively on lipsmacker.com. In addition to bragging rights, the winner will receive a personal batch of lip balm in the winning flavor, plus a crystal-encrusted "Biggy" lip balm (4x the size of a regular balm).
Flavor suggestions will be accepted on www.tastemaker.lipsmacker.com until May 9. Entries must include flavor name, 3 key ingredients, descriptors and flavor inspiration — all of which will help the brand's own in-house tastemakers bring the flavor to life. Lip Smacker will choose 5 flavor finalists that the public will vote on from May 24 to 30. The Official 2018 Tastemaker and winning flavor will be announced on June 13.