Variation in recycling programs, unclear labeling, and inaccurate recyclability claims make proper recycling a challenge. How2Recycle is a US-based standardized labeling system that communicates recycling instructions to the public. The system is a project of the Sustainable Packaging Coalition, a membership-based group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. The label was created to provide consistent and transparent on-package recycling information to the public.
Henkel said participating in the How2Recycle label program represents a significant milestone in its ongoing sustainability endeavors.
“By educating consumers on recyclability, we can help close the loop on the lifecycle of our product packaging. Complex packaging types can make it unclear which items should go in the recycling bin. This labeling system provides proper instruction on package disposal to help divert recyclable items from the waste stream,” said Jessica Fedrigo, packaging engineer at Henkel.
“Sustainability is deeply embedded in Henkel’s culture and one of our corporate values. Henkel is pleased to partner with How2Recycle in support of our sustainability objectives, as well as those of our key customers like Walmart,” added Robert Anson, director of business development at Henkel’s Laundry & Home Care business unit. “Walmart has demonstrated measurable influence in the sustainable packaging space by encouraging brands that sell at its stores to join How2Recycle. The How2Recycle label on our products will increase awareness and facilitate ease of recycling for millions of consumers.”