“Our relationship with BASF continues to grow in this very important market segment for Azelis Care and DeWolf," said Frank Bergonzi, Azelis CEO and president, Americas. "Over the years, DeWolf has a proven track record of continuous growth through technical selling. We anticipate a continuation of this upward trend.”
According to Tim Dooling, managing director, personal care and homecare and industrial cleaning, Americas, this expansion of products and territory, the DeWolf team will be able to cultivate more customers and uncover new opportunities.
"This is great news for us and our customers," Dooling added.
As part of the new agreement, DeWolf will now sell the complete line of BASF HI&I products including the Glucopon, Trilon, Sokalan, Lutensol and Pluronic brands across the entire US. BASF HI&I products provides specialty additives such as sustainable chelates, nonionic and anionic surfactants, dispersing and wetting agents and defoamers for applications in detergents, hard surface cleaning, rinsing and drying products, industrial cleaning and other care products.