Procter & Gamble
revealed that more than 3,000 products from its 30 most popular brands are now included within SmartLabel
, an online and mobile platform that enables consumers to access detailed information such as ingredients, usage instructions, certifications and endorsements. P&G now has more items, across more categories, on the platform than any other consumer product goods company in the US, said the company.
This move to SmartLabel marks the next step in P&G delivering on its transparency goals, recently formalized via Ambition 2030: to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible.