The California-based “clean” hair care brand Playa
debuted on Sephora.com
as it celebrated its one-year anniversary since entering the market in May 2017. Thanks to a cult fan following, the indie beauty brand has experienced significant growth, transitioning it from direct-to-consumer to a key player in the global retail space.
The collection—which features shampoo, conditioner, texture spray, dry shampoo and hair oil spanning from $26-$38—was intentionally edited to simply the consumer’s routine. These five essentials are now available to shop online and via the mobile app, according to the company.