Barrymore, who grew up in the makeup artist’s chair, believes that all women should be able to share in something special. Flower brings her message of optimism and empowerment to life by offering prestige products at an affordable price point.
With the launch, there are four Ulta exclusive items that are now available: Galaxy Glaze Holographic Liquid Lip Color, Miracle Matte Metallic Liquid Lip Color, Wanderlust Eyeshadow Palette and Beauty Flash Full Face Palette.
“We have the most exciting assortment we’ve ever had right now. Ulta is the ideal partner for us because now we offer both every day essentials as well as trend-driven items that the Ulta guest loves,” she said.